Brand

Lella Baldi is a brand of Mary srl, a company leader in the production of the shoes strictly Made in Italy.
Lella Baldi is recognizable for its attention to detail, the result of careful craftsmanship, sensitivity and creative use of materials and elegant shapes and sophisticated young, originally designed for a sophisticated woman and attentive to trends, without sacrificing comfort.

Contemporary style

Attentive to detail. He accompanies the woman in her day making it comfortable without losing femininity. Designed to be faithful companions of women at all times of the day, with urban chic through attitude that characterizes them. To slip in the morning to go to work and take off the evening with grace and foresight in the doorway of the bedroom.

Daily glamour

Each shoe is the symbol of a tribe of heroic priestesses of femininity, crossing the ground ever immaculate road, with the assurance of one who has to foot the future.

Our history

This story begins in 1976, in a small artisan studio at the foot of the Marchigian hills. Here, Cesare Luciani and his wife Mary, find some inspiration for nurturing the art of shoe-making alongside a team of artisans, who keep the secrets of each single production process.

Passion, talent, experience and perseverance increase the will of finding wide spaces where to achieve exclusivity. Therefore, in 1987, a significant industrial dream is glimpsed from the headquarters. A new business dimension in which structure and design meet, with the aim of getting an entirely specialised vision. Innovation, thorough attention to detail and innate sense of style make each collection appreciated as an ideal bond of functionality and refinement.

1995 comes up in this perspective of avant-garde, and it represents a year in which the magic of Made in Italy brings to pass its business goal. To act as trait d'union between memory and modernity is the idea of femininity, as search for the authenticity and self revelation through the shoe, which is the individual decoration of personality. Lella Baldi gives time value: past and present to live the future.

Headquarter

Our Headquarter is extending over an area of 2100 square meters, in three levels of building and it has administrative offices, commercial offices and production plants. All production phases are making inside of the headquarter, and it is able to produce 500 pairs of shoes per day.